NYC Based
New York or Nowhere!
Hobbies
Travel, Music, Broadway, Disney, Foodie, Coffee Enthusiast
Made in MI
University of Michigan alumni, Detroit born and raised. Go Blue!
Experience
eCommerce at Live Nation
New York, NY
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Managed 53 artist storefronts generating over $10 Million dollars in 2025, on pace to exceed that amount in 2026. Clients include Bruno Mars, Coldplay, Shakira, Adele. Multiple artists over $1 Million in sales, top performers for both years are over $4 Million plus.
Oversaw new merchandise line and music launch efforts across international markets and directly with artist management, including online product placement, web design, inventory management, and marketing efforts
Coordinated launch plans and inventory for all stores across the US, UK, EU, and AUS
High level of confidentiality surrounding new music releases, tours, and collaborations
Digital Content Creator
New York, NY
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Freelance content creation and partnerships. Content specializing in photography and vertical format.
Regional Marketing at Live Nation
Detroit, MI
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Executed and managed paid media for Paid Search, Paid Social, and Programmatic campaigns
Conducted audience and artist research on 30+ shows per month, to implement manually in paid media campaigns
Composed settlement reports covering regional marketing and advertising costs for shows at 10+ Michigan venues, including overseeing billing and vendor invoice process
Conceptualized and created marketing strategy for paid media and graphic designs surrounding the 2024 NFL Draft in Detroit
Produced and conceptualized organic social content for use on Live Nation Michigan Social Channels
Member of the 2024 Marketing Onboarding Task Force, a small specialized team working on improving and streamlining the new hire onboarding process
Brand Marketing at Stellantis
Auburn Hills, MI
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Developed launch plan for Chrysler 2023 Model Year vehicles, including build timeline, social media strategy, PR shoot times and locations, merchandise inclusions, and potential partnerships
Strategized launch of Chrysler Brand Tik Tok, including brand messaging, content ideas, and research on the platform, user engagement trends, and competitor presence
Redesigned 2023 Model Year information deck to bridge old Chrysler branding with the future of the company, increasing product photos, streamlining information, and highlighting Pacifica PHEV charging features and options
President at MUSIC Matters
Ann Arbor, MI
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Set organization’s strategy for one of the largest social impact lifestyle festivals in the US
Led a 200+ person non-profit with more than a $100,000 annual operating budget
Spearheaded marketing strategy, including overseeing design, social media, and press strategy for Ann Arbor’s largest annual concert and music festival to 45,000+ students at the University of Michigan and 125,000+ Ann Arbor residents
Oversaw talent booking of a national headlining act and student talent for a combined audience of 10,000+